Sales Development Representative (SDR) Guide

A Sales Development Representative (SDR) is a salesperson focused on prospecting and qualifying leads. SDRs don't close deals—they generate qualified opportunities for Account Executives to close.

SDR responsibilities: Cold calling, cold emailing, qualifying leads, booking demos, managing lead pipeline. SDRs are the first step in most B2B sales teams.

Track SDR performance with Lead16 CRM.

Related Resources

CRM Fundamentals

• Customer Relationship Management Guide
• What is CRM?
• CRM Platforms
• Sales CRM Software

Sales Process

• What is a Sales Pipeline?
• Lead Management
• Sales Pitch Guide
• Prospecting Definition

Sales Careers

• Chief Sales Officer
• SDR Guide
• Sales Consultant
• Inside Sales
• Sales Quotes

B2B Sales

• What is B2B?
• B2B Sales Meaning