What Does B2B Sales Mean?
B2B sales (Business-to-Business sales) means selling products or services from one company to another company, rather than to individual consumers. B2B sales typically involve longer sales cycles, higher deal values, multiple decision-makers, and more complex negotiations than consumer sales.
Examples of B2B sales: Software company selling CRM to a law firm, manufacturer selling parts to automaker, marketing agency selling services to SaaS company.
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