Best CRM for Real Estate Agents & Realtors
Track buyer and seller leads, log property showings offline, automate follow-ups, and never lose a referral. Free forever plan.
The Real Estate CRM Problem
❌ Zillow Premier Agent: $300-500/mo, locks you into Zillow leads, loses your data if you cancel
❌ BoomTown/Follow Up Boss: $300-800/mo, requires internet (fails during rural showings), complex setup
❌ Salesforce: Overkill for solo agents, 2+ month setup, $75-150/user/mo, requires admin
❌ Spreadsheets + phone contacts: Leads fall through cracks, no automation, manually tracking showings
Why Realtors Love Lead16
📴 Works Fully Offline
Log showing notes, add new leads, schedule follow-ups—all without internet. Perfect for rural properties, basements, or poor cell service. Auto-syncs when online.
🔄 Automated Follow-ups
Set up drip campaigns: post-showing check-ins, annual homeowner anniversaries, "thinking of selling?" campaigns. Never miss a referral opportunity again.
🏘️ Property Tracking
Track which properties you showed to which buyers. Log feedback, favorite features, and objections. Link multiple properties to each client.
💰 Free Forever Plan
50 leads, automated follow-ups, offline mode, Gmail sync—all free. No per-lead fees like Zillow. Upgrade to Growth ($29/mo) for unlimited leads.
Perfect for All Real Estate Professionals
🏠 Residential Agents
Track first-time buyers, move-up buyers, and downsizers. Tag by budget ($200-300K, $300-500K, $500K+) and neighborhood preference. Automated follow-ups for open house attendees.
Use case: Agent with 40 active buyer leads. Filters show "Hot buyers ready within 30 days" vs "Tire kickers researching for 6+ months."
🏢 Commercial Brokers
Track business buyers, investors, and landlords. Custom fields for property type (office, retail, industrial), square footage requirements, and investment criteria (cap rate, cash flow).
Use case: Commercial broker handling 12-18 month sales cycles. Automated quarterly check-ins keep deals warm during long negotiations.
🏘️ Luxury Agents
Manage high-net-worth clients with white-glove service. Track property preferences, must-have amenities, and lifestyle requirements. Log private showings and maintain detailed notes.
Use case: Luxury agent with $2M+ average sale. Detailed notes on client preferences (pool, views, gated community) ensure perfect matches.
🏗️ New Construction
Track pre-construction buyers through long sales cycles (6-18 months). Automated updates on construction progress, financing deadlines, and design center appointments.
Use case: Builder rep with 100+ pre-construction leads. Automated reminders for earnest money deadlines and design appointments.
💼 Property Managers
Manage landlord clients and track rental properties. Log maintenance requests, lease renewals, and tenant communications. Invoice for management fees.
Use case: Property manager with 50 rental units. Tracks lease expiration dates and automates owner monthly statements.
📊 Real Estate Investors
Track deal pipeline from lead sourcing to closing. Log property analysis (ARV, repair costs, ROI), seller motivations, and offer status.
Use case: Investor analyzing 20-30 deals monthly. Custom fields for ARV, repair estimate, and expected profit per deal.
Real Estate-Specific Features
🗺️ Showing Log & Property Notes
Log every showing with date, property address, client feedback, and next steps. Take notes offline during walk-throughs. Link multiple showings to each buyer.
Example note: "Showed 123 Main St. Loved kitchen and backyard. Concerns: small master bedroom, only 2-car garage. Follow up with similar homes in same neighborhood but with 3-car garage. Budget confirmed at $450K."
📞 Open House Lead Capture
Quickly add open house attendees on your phone (works offline). Automated follow-up sequence sends "Thank you for visiting" email immediately, "Did you have questions?" email next day, and "Similar properties" email in 3 days.
🎯 Buyer Preferences & Matching
Custom fields for: neighborhoods, property type, beds/baths, square footage, price range, must-haves (pool, garage, views), and deal-breakers (HOA, multi-story). Filter leads to match new listings instantly.
🔔 Anniversary & Referral Reminders
Automatic reminders on homeowner anniversaries (1 year, 5 years, 10 years). Send "How's the house?" check-in for past buyers. Ask for referrals after successful closings. Stay top-of-mind for repeat business.
📈 Pipeline by Stage
Visual pipeline: New Lead → Pre-approved → Actively Looking → Offer Submitted → Under Contract → Closed. See total commission value by stage. Identify bottlenecks (too many stuck in "Pre-approval").
Lead16 vs Other Real Estate CRMs
| Feature | Lead16 | Zillow Premier | BoomTown | Follow Up Boss |
|---|---|---|---|---|
| Works offline | ✓ Full functionality | ✗ No | ✗ No | ✗ No |
| Automated follow-ups | ✓ Free | ✓ Yes | ✓ Yes | ✓ Yes |
| Import leads from any source | ✓ Yes | Zillow only | ✓ Yes | ✓ Yes |
| Own your data | ✓ Yes | ✗ No | ✓ Yes | ✓ Yes |
| Setup time | 5 minutes | 10 minutes | 1-2 weeks | 1 week |
| Monthly cost | $0-29/mo | $300-500/mo | $300-800/mo | $69-299/mo |
Realtor Closes 3 Extra Deals from Automated Follow-Ups
"I had 60 open house leads from last year sitting in my phone contacts. I added them all to Lead16 and set up an automated 'Still looking for a home?' campaign. Three people replied saying they were still in the market but hadn't heard from me. I closed all three within 90 days—$45K in commission that would have been lost without automated follow-ups. The offline mode also saves me during rural showings where cell service is spotty. I can log showing notes and add new leads without worrying about connectivity."
— Chris M., Residential Realtor in Colorado
Simple Pricing for Realtors
Starter
- ✓ 50 leads
- ✓ Automated follow-ups
- ✓ Offline mode
- ✓ Gmail sync
- ✓ Showing logs
- ✓ 1 user
Growth
- ✓ Unlimited leads
- ✓ Advanced automation
- ✓ Custom fields & tags
- ✓ Zapier integration
- ✓ Email templates
- ✓ 3 users (team)
Pro
- ✓ Everything in Growth
- ✓ API access
- ✓ White-label reports
- ✓ Priority support
- ✓ Custom integrations
- ✓ 10 users (brokerage)
All plans include 14-day free trial. No credit card required. Cancel anytime.
Frequently Asked Questions
Realtors manage dozens of buyer and seller leads simultaneously, with months-long sales cycles. A CRM prevents leads from falling through cracks, automates follow-ups for open houses, tracks property showings, and reminds agents when to check in with past clients for referrals. Without a CRM, agents lose 30-40% of leads due to poor follow-up.
Zillow and BoomTown cost $300-500/mo and lock you into their lead ecosystem. Lead16 costs $0-49/mo with no per-lead fees, works fully offline for property showings without cell service, and includes built-in invoicing for commissions. You own your data and can import leads from any source (Zillow, Realtor.com, open houses, referrals).
Yes, completely. Add new leads, log showing notes, update property status, and schedule follow-ups—all without internet. Perfect for rural properties, basement showings, or areas with poor cell service. Everything syncs automatically when you reconnect.
Yes. Use custom fields and tags to differentiate: "Buyer - First-time", "Seller - Luxury", "Investor - Multi-family", etc. Track property preferences, budget range, desired neighborhoods, and timeline. Link multiple properties to each contact for investors or repeat clients.
Set up automated follow-up sequences: "Just checking in" emails 30/60/90 days after showing, annual "How's the house?" check-ins for past buyers, or "Thinking of selling?" campaigns for homeowners who bought 5+ years ago. Automated reminders ensure you never miss a referral opportunity.
Related Resources
Automated Follow-ups
Set up drip campaigns for open house leads and past clients
Best Offline CRM
Only CRM that works fully offline for property showings
Contact Management
Track buyer/seller preferences and complete showing history
All Features
Explore all Lead16 features for real estate professionals
Start Closing More Deals Today
Join 300+ realtors using Lead16 to track leads, automate follow-ups, and never miss a referral.
💯 14-day free trial • No credit card required • Works offline